Case Study 1:
Customer: Carphone Warehouse
Number of Cakes:1500
Location: Across UK
Size: 15-20 portions
Delivery: To Branch
Objective: Staff Engagement
Other: Digital Cake
Carphone Warehouse wanted to celebrate their 10th anniversary in style. Key was to engage the staff in the journey, especially those that had been there for a good part of the journey.
1500 cakes to be delivered to all branches and offices across the country on the same day, that was the brief.
Peggy in the logistics department also wanted to link the cake to a great mini web site that they company and compiled. The web site contained staff pictures and stories charting ‘company life’ over the previous 10 years.
Using a QR code we linked the cake to a mini website! Staff were then able to enjoy the cake and browse the site. Good communication between; ourselves, Head Office in Acton and their distribution centre in the Midlands ensured all went well and all branches were able to join in the celebration.
We heard that they staff were extra motivated and Christmas sales were better than ever.
We now prefer to use the newer technology of image recognition and don't have to include the QR code.